YouTube CuePoints - What are they and how does it benefit me?

What are Youtube Cuepoints?

Cue points represent a significant leap in YouTube’s ad management capabilities. This feature allows creators to designate specific points within their live streams where ads can be seamlessly inserted. By leveraging cue points, streamers can ensure that ads are placed at the most opportune moments, minimizing disruption and maintaining viewer engagement.

For instance, in a 24/7 live stream scenario, creators can strategically set cue points during natural breaks or transitions in their content. This approach prevents abrupt interruptions and aligns ad placement with the flow of the stream, thereby enhancing the overall viewer experience. YouTube’s system will recognize these designated points and automatically insert ads, offering a balance between revenue generation and viewer satisfaction.

How does it benefit me?

Strategic Ad Placement: Insert ads at the most opportune moments, such as during natural pauses or transitions, minimizing disruption and maintaining engagement.

**Increased Control: ** Manual ad placement ensures ads are well-timed, optimizing viewer experience and maximizing impressions.

Enhanced Viewer Experience: Properly timed ads enhance the viewing experience rather than disrupting it, making viewers more likely to watch the ads and stay engaged.

How do i turn it on?

1. Head over to your Stream Dashboard and click on Edit

2. Place the ad slot either by right-clicking or clicking on the dropdown,

3. Set the preferred duration for an advertisement to play.

4. Save your Changes

Updated on: 31/07/2024