YouTube CuePoints - What are they and how does it benefit me?

YouTube CuePoints system is only active for users who are monetization eligible and created a stream using YouTube Connect, refer to this helpdesk article for YouTube Connect

What are Youtube Cuepoints?

Cue points represent a significant leap in YouTube’s ad management capabilities. This feature allows creators to designate specific points within their live streams where ads can be seamlessly inserted. By leveraging cue points, streamers can ensure that ads are placed at the most opportune moments, minimizing disruption and maintaining viewer engagement.

For instance, in a 24/7 live stream scenario, creators can strategically set cue points during natural breaks or transitions in their content. This approach prevents abrupt interruptions and aligns ad placement with the flow of the stream, thereby enhancing the overall viewer experience. YouTube’s system will recognize these designated points and automatically insert ads, offering a balance between revenue generation and viewer satisfaction.

How does it benefit me?

Strategic Ad Placement: Insert ads at the most opportune moments, such as during natural pauses or transitions, minimizing disruption and maintaining engagement.
Increased Control: Manual ad placement ensures ads are well-timed, optimizing viewer experience and maximizing impressions.
Enhanced Viewer Experience: Properly timed ads enhance the viewing experience rather than disrupting it, making viewers more likely to watch the ads and stay engaged.

How do i turn it on?

1. Head over to your Stream Dashboard and click on Edit

3. Set the preferred duration for an advertisement to play.

Please note the disclaimer shown in the picture below, custom ad slots will only trigger if monetisation is enabled on your YouTube account and midroll ads are set to manual from your YouTube Studio settings cuepoints serve mainly as a recommendation to YouTube, and they may not always trigger an ad at the exact time or duration specified.

4. Save your Changes

Updated on: 31/07/2024

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